Marissa was driving from the airport to an interview for a prestigious position at a large marketing firm. She needed to rely on navigation directions from her smartphone, but her smartphone battery was low and she did not have a charger cable. She was pleased to see a convenience store down the road and went there to purchase a new charger cable for her smartphone. For Marissa, the charger cable is an example of a(n)

The correct answer is d) Emergency product.

Explanation:

Generally, people plan their purchases, for different reasons such as saving time or money, also to make purchases of the necessary products. When buying products there is a qualification depending on the need for the product, this is:

For example, in the case of Marissa, she bought a cell phone charger, because she needed the GPS to get to a job interview, this product is considered an emergency product. Emergency products are those that are needed immediately to solve a problem, as happened with Marissa and her unloaded phone.

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