Dr. Reynolds is right. The market itself is free of bias, but we present our own bias through the demand and supply that keep the market alive. While we are not looking forward change the fundamental mechanism of the free market, we can certainly impose or ease restrictions, which amounts to imposing desired ethics. This is not new, we are simply acknowledging the market as a means to express ethical decisions.

Peggy feels sorry for smokers who have lung cancer because she believes they were duped by tobacco companies to develop a deadly addiction and are therefore not responsible for their disease. when asked to donate money to support lung cancer research, peggy gives generously. peggy’s prosocial behavior can best be explained by the arousal: cost-reward model. the negative state relief model. a norm of equity. attributions of responsibility.