It is useful to compare social networks and to understand how their defining dimensions affect our ability to market brands within the social space. This is particularly relevant as users utilize more social channels for .

specialized purposes

Explanation:

There are numerous social network. Each serves a different purpose and people visit these site to satiate their different social needs.

Now marketing is used to increase brand recognition and brand loyalty. They needs to increase conversion rate from network campaign hence it becomes important to know on which social network their campaign will yield better result. Hence defining dimension for each social network becomes important

For example for any certification providing site like course era , marketing campaign on linked in will be more fruitful as the people there are in job and they look for resources which can enhance their skill

money is the anwser i think

answer; ethnocentric;