The attention that social media attracts, such as the number of followers or fans and which is generally used as the first step in the marketing funnel, and when social media is often paired with paid digital media like display advertising and text-based ads to increase its effectiveness, is often referred to as .

Awareness

Explanation:Awareness is commonly used in reference to public knowledge or understanding of social or political issues. It is synonymous with public involvement and advocacy in support of a certain cause or movement. Awareness in the spiritual sense is hard to describe by the intellect. It encompasses knowledge and a lot more.

Awareness is a state of knowing and being informed of something.

Being informed about the problems of global warming is an example of having an awareness of the problems.

Awareness

Explanation:

Awareness can be defined as the way in which a person is been aware of something or to be conscious of an event.

Awareness can help draw peoples attention to an event or particular thing which may be of benefit to them.

Creating awareness is vital for every business because it helps to attract more people and it is often used as the first step in the marketing funnel due to the fact that once people are aware of a product or service they may begin to patronize it.

Example display advertising and text-based ads helps to create awareness on product which then attract the user in which a click on the advert will lead them to the page, This is due to awareness by using this means which will in turn help to increase its effectiveness.

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