With respect to the five factors identified by Robert Smith and his colleagues that account for the ways divergence can be achieved in advertising, the factor that deals with ads that contain attractive shapes and colors is referred to as:

"when parents are their children are likely to react in a concerned way to the distress of others. warm and sensitive permissive authoritarian attentive, but discourage emotional expressiveness"

Apsychologist has developed a series of personality inventories and wants to determine if they are valid. one of the scales measures perfectionism, so he asks a colleague for advice on how to establish the validity of this scale. the colleague tells him that if he were to find a sample of people with personality disorder, these people would obtain high scores on a scale that measures perfectionism.

Read the aphorisms. be slow in choosing a friend, slower in changing. an open foe may prove a curse; but a pretended friend is worse. a true friend is the best possession. according to these aphorisms from benjamin franklin's poor richard's almanack, what might happen if a person is careless in choosing a friend? it is best not to have friends because they will usually betray you. casual friends are often the best and can be more trusted than enemies. a person who has betrayed you can sometimes become a good friend. a friend who is not carefully chosen can be worse than an enemy.