Jonah is playing on his tablet one evening, when his father asks him to finish up and get ready to take a bath. Jonah nods but completely ignores the request. After a few minutes his father repeats the request with a slightly sterner voice. Jonah says, "Okay, let me just finish this game." Ten minutes later, when Jonah has clearly played several more games, his father repeats the request but with a firm voice. Jonah, knowing that his father is getting angry, puts down the tablet, and goes to take a bath. Jonah’s different responding to different "voices" from his father illustrates:

discrimination

Explanation:

Discrimination: In psychology, the term discrimination is one of the concept in the conditioning theory, and is described as an organism's including human beings and animals tendency or capability to respond differently towards different stimuli. Discrimination is considered as more advance than generalization as a form of learning.

In the question above, Jonah’s different responding to different "voices" from his father illustrates discrimination.

new communications technology has affected the way social movements are organized because nowadays, social movements rely on social networks and the media to get different people with a similar way of thinking in contact, and thus, get them to mobilize for a greater cause.

individuals only participate in collective action when they feel identified with it. is in this aspect that social media becomes relevant, because it guarantees communication among all individuals and organizes the social actions that are going to be carried out, i.e., the social movements.

in addition, being covered by the media is important to validate the message and make it relevant in the social agenda, as well as to reach more people who can share interests, appealing to public sympathy for their cause.

in conclusion, it is by social networks and social media that social movement is given birth; by connecting different individuals with similar ideas and organizing them to mobilize for a greater cause.