If a company finds that a new product concept is acceptable and should be moved forward, what is the next step in the new product development process? A. Marketing strategy development B. Test marketing C. Product development D. Business analysis E. Commercialization

A Marketing strategy development

Explanation: Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.

Marketing strategies give your small business a direction toward effective promotion. The development of a marketing strategy involves the isolation of a target market segment, a set of clear-cut goals, a fair amount of consumer research, and the implementation of initiatives aimed at getting the word out.

answer; analytical,creative and practical;