Jorge Smith is a division manager at General Motors and, as such, must ensure that some sort of balance is achieved between the sometimes conflicting goals of the various departments within his division. For example, the marketing department's goal might be to increase sales by 15 percent, whereas the accounting department might strive for certain cost efficiencies. In compensating for these disparate goals, Jorge is engaging in

Optimization

Explanation:

Optimization which share same root as optimal simply means Best.

It is simply consist of the minimizing or maximizing a Certain function and this can be achieved by a way of systematically taking your input values from within an allowed set, then compute your values.

The decision making process in order to arrive at the best possible outcome is also called optimization.

The purpose of optimization comes down to achieving the “best” design relative to a set of prioritized criteria or constraints. These can be achieved by maximizing factors such as longevity, productivity, reliability, strength, efficiency, and utilization.