Reach measures the number of: A) people, households, or businesses who are exposed to a media vehicle or message schedule at least once during a given time period. B) people who place a particular brand into their evoked sets. C) people who purchase a product in a given time period. D) people who use a certain medium in a four week time period.

Horton automatics and the industrial division of the communications workers of america, the union that represented horton’s workers, negotiated a collective bargaining agreement. if an employee’s discharge for a workplace-rule violation was submitted to arbitration, the agreement limited the arbitrator to determining whether the rule was reasonable and whether the employee had violated it. when horton discharged employee ruben de la garza, the union appealed to arbitration. the arbitrator found that de la garza had violated a reasonable safety rule, but “was not totally convinced” that horton should have treated the violation more seriously than other rule violations. the arbitrator ordered de la garza reinstated. can a court set aside this order