refers to the face-to-face presentation and promotion of goods and services. This also includes searching for prospects and providing follow-up services.

Personal selling refers to the face-to-face presentation and promotion of goods and services.

Explanation:

Promotion of the product or service lays success to the organization or firm. It is mandatory for a company to promote the product that is manufactured by them. The product can be promoted using different promotional tools. This enhances the participation of the consumers in the exchange.

The promotional tool induces the interest of the dealer and consumer in purchasing the product. Television and direct mail are considered as the top advertising media that can be used for successful promotion.