means developing a marketing strategy aimed at influencing how a particular market segment perceives a good or service in comparison to the competition.

Positioning

Explanation: positioning main goal was to create an impression in the mind of the customers that distinctively set them apart from their competitors. It involves developing a marketing strategy that is aimed at influencing how a particular market segment perceives a good or service in comparison to the competition. The decisions and activities intended was to create and maintain a certain concept of the firm's product in the customer's and in relation to other competitors products is positioning.

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