After choosing among several computer server systems, the Director of Information Systems feels very positive about the choice that was made. However, some of this optimism is due to the fact that the Director ignored some of the limitations of the chosen system and unconsciously downplays the importance of the positive features of the rejected systems. The Director of Information Systems is engaging in:
A) confirmation bias.
B) impulsive buying.
C) escalation of commitment.
D) rational maximization.
E) rational choice thinking.

A). Confirmation bias.

Explanation:

'Confirmation bias' is elucidated as the bias in which an individual shows a tendency to interpret, accept, or favor a particular information that confirms to their pre-existing beliefs or thoughts.

As per the given description, the director of the Information Systems is getting involved in a 'confirmation bias' as he 'ignored the limitations which he thought may contradict or possess a threat to his existing optimistic beliefs and prove the choices he made to be wrong'. Thus, he reflects a tendency to favor the only information which confirms his existing beliefs. Therefore, option A is the correct answer.

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