Jill & Joel Co., owned by Jill and Joel Hudson, sells and installs above-ground swimming pools and hot tubs. The manufacturer of the hot tub a letter to Jill & Joel in which it offers to pay 60 percent of the advertising cost if the Hudson's run a newspaper ad featuring the hot tubs. Which of the following types of advertising is the hot tub manufacturer planning to undertake with the Hudsons?a) Vertical cooperative advertising. b) Vertical clearance advertising. c) Horizontal subliminal advertising. d) Horizontal clearance advertising. e) Institutional advertising.

a)

Explanation:

Based on the information provided within the question it can be said that in this scenario the type of advertising that they are planning to undertake is Vertical cooperative advertising. This type of advertising is characterized by the marketer offering to pay for a certain percentage of the advertising costs that the partner would have. Which is exactly what the manufacturer of the hot tubs is stating by offering to pay 60% of the ad costs.

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