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Social Studies, 26.02.2020 19:56 123userhi

P&G introduced its Duncan Hines ready-to-spread frosting in a small geographic area. When General Mills became aware of the product, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction. General Foods was able to enter the stage of the new product development process before P&G could.

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P&G introduced its Duncan Hines ready-to-spread frosting in a small geographic area. When Genera...

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