Describe the importance and significance of research in effectively planning and executing a public relations program. Provide links to supporting articles, videos or materials that support your position.

Explanation:

Public relations can be understood as a strategic communication process that companies use to build relationships that promote mutual benefits between companies and their target audience.

Surveys are an extremely effective tool for the formulation of strategic public relations plans, so it is necessary that they be conducted in line with the company's objectives, to eliminate weaknesses and increase the perception capacity of how employees and the public see the company. Through opinion polls and data collection, it is possible for the company to obtain subsidies that will help it find the points that the company's image needs to be improved, assisting in better decision making by public relations employees in order to positively affect the vision of the target audience.

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