Ethan's colleague Mia is excited about attending a comic-con over the weekend. She mentions her plan to Ethan and then goes on to tell him more about the event. Ethan has never attended a comic-con before, but he decides to go to the event as it sounded like a fun thing to do. In the context of the hierarchy of effects, Ethan's behavior can be explained by the .

Experiential hierarchy

Explanation:

Experiential hierarchy of effect is defined as consumer's behavior and feelings through any product or brand is motivated and encouraged. This depicts the likeliness and beliefs through attitude of the consumer to buy product or service .

According to the question,Ethan is displaying experiential hierarchy of effects because he does not have idea about comic-con fest and still wants to go in that event because of information that is given by Mia that encourage him .This will motivate the business of comic-con event as well through behavior of Mia.

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answer; i believe the correct answer is (8) eight.