Social Studies, 13.02.2020 23:01 LouieHBK

Advertising researchers claim that the power of curiosity can be harnessed to design an effective Internet advertising strategy that results in a better evaluation of the advertised product. They develop six advertising texts with varying amounts of "curiosity" triggers. College students are randomly assigned to one of the six versions of the advertisement text and their evaluation score of the advertised product is recorded.

matched pairs t-test

two-sample t-test

ANOVA

chi-squared test for independence

inference for regression

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Advertising researchers claim that the power of curiosity can be harnessed to design an effective In...