Two research teams at BioSure Pharmaceutical Inc. are in a conflict over the company's scarce resources. Both teams share the same lab, tools, and sometimes even the personnel. The company's finances are also proportionately distributed among the two teams. Due to some delay in one of the team's work, both teams have been called for a mutual negotiation. In order to make the negotiation effective, the research teams should:.
a) adopt a clear win-lose attitude.
b) remain objective and avoid personalizing issues.
c) get into emotional debates and personal attacks with each other.
d) criticize the working style and personality traits of each other.