Ustomers are one of the competitive forces that affect an organization's ability to compete. True False

True

Explanation:

Customers have the power to influence quality and pricing.

Customer's bargaining power is higher when they are fewer in number and there is a large number of sellers; this could cause customers to switch sellers based on their preference. In contrast, their bargaining power is lower when customers buy products or services in small quantity and the sellers product differ from other competitors

Other competitive forces are bargaining power of suppliers, competitive rivalry, threat of potential entrants and threat of substitute products or services.

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