Collective conceptions of what is considered good, desirable, and proper, as well as bad, undesirable, and improper, are known as

Values

Explanation:

  According to the given question, the values is one of the important action or beliefs which consider all the collective conceptions by considering all the good and undesirable actions and this is known as values.

 Values is one the factor that influenced the person's attitude and also behavior and also helps in think or react in different types of situations. Values also helps the individual person to developing and also grow skills.  

  Therefore, Values is the correct answer.  

answer; traditional culture;