The country-of-origin effect refers to
a. only the negative perception of firms and products from a certain country
b. the positive or negative perception of firms and products from a certain country
c. the inherent disadvantages foreign firms experience in home countries
d. the inherent advantages domestic firms experience in their home countries

b. the positive or negative perception of firms and products from a certain country

Explanation:

Country-of-origin effect -  

It is a psychological effect , which demonstrates the changing behavior of the consumer with the various countries labeling products , is referred to as country - of - origin.

It is also known as the nationality bias and  the made-in image.

Hence , from the given options , the correct statement regarding Country-of-origin effect is b.

answer; community based corrections;