Which of the following is true, according to bivins?
a. it is ethically problematic for a ghostwriter to distort a communicator’s character and sentiment.
b. the created contexts of advertising are inherently unethical.
c. made-up quotes by pr professionals in speeches and press releases are ethically illegitimate, even if they are approved by the supposedly quoted person.
d. the idea of balance is as important to public relations and advertising as it is to journalism.

a. It is ethically problematic for a ghostwriter to distort a communicator’s character and sentiment

Explanation:

In writing speeches, ghostwriters use quotes from other authors and such quotes, when a leader speaks, become as if they are his own. The most ethical problem occurs when the communicators assume that whatever they say or write as their own even though it is written by someone else. By using other people's quotes does not guarantee that the ghostwriters will be able to mimic the character and sentiments of the communicators.

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