People are often positively impressed by research that supports their own point of view. asking them whether they would have been equally impressed by the same research if it had provided results that disputed their point of view is likely to inhibit.

Belief perseverance is the correct answer.

Belief perseverance, also known as belief persistence, is the tendency that a person has of maintaining one's belief even when there are enough evidences that firmly contradicts it. It is very hard to overcome belief persistence since it requires people to learn about the existence of bias and to accept explanations that support the opposing belief.