1. product: what otc cold/cough/allergy product would suggest introducing next?
2. price: what is your pricing policy and rationale?
3. promotion: provide insights on message content and promotional vehicles.
4. place: what were the best methods to motivate your channel partners to improve measures such as shelf?

Explanation:

4 P's of marketing.

This helps us define our Product in terms of price, product, promotion, and placement as different  from other existing products(competitors) and creates value by meeting customers’ wider needs  better than other options.

Product

Based on your digital and word-of-mouth survey, your  customers would want an OTC Cold/cough/allergy product that does not have a  choking smell, more effective and also cost  effective.

Price

Based on your prices, the customer is paying for a more fast relief and cost effective product.  When introducing the product, a small decrease in price is set out to win more  customers and allow your target afford a OTC cold medication. You will have no competitive market as  regards pricing.

Promotion

Marketing activation in major supermarket, social media push,radio adverts.  Promotions can be done at any time of the year  most especially periods before and after the rainy  season where there is possibility of catching a cold

Place

This describes where your product will be placed for easy reach to target customers. It would be available in local Markets, retail shops  and pharmacies across the country

answer; higher rate;