The publicis groupe uses the digital technology from its digital business to enhance the advertising products in its advertising group. this sharing of activities is characteristic of the diversification strategy.

a. related linked

b. dominant

c. unrelated

The correct answer is: A) Related Link.

Explanation:

Related diversification strategies ocurrs when a particular company expands or enhance its existing line of products and markets by introducing new products or entering in new markets that relate to their main business activity.

In these related diversification strategies we find different types of said strategies:

We have the dominant, the constraint and the linked related diversification strategies.

The related link refers to the relationships and parnertships that exist only between the businesses that are part of any given firm.

In this particular case, the Publicis Groupe uses digital technology from its own digital business to enhance the advertising products in its advertising groups. This sharing of activities is characteristic of the a. Related linked diversification strategy.

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