When baby products (such as formula, diapers and bottles) portray a smiling, happy baby in the visual of the advertisement rather than the product features, they are utilizing a(n) fill in the blank, creative appeal to get the customer's attention.

Francine, a college freshman, has agreed to participate in a psychology research study. before she begins her participation, she reads a statement written by the researcher explaining the purpose of the research and the potential risks of participation. it also explains that francine is free to withdraw from the research at any time. in providing francine with this statement, the researcher has followed the ethical guidelines of for participants.