Acluster analysis of the "toothpaste market" would probably show that:
a. most consumers are...
Social Studies, 18.10.2019 06:30 mauifrifer3986
Acluster analysis of the "toothpaste market" would probably show that:
a. most consumers are concerned about cost.
b. factors such as taste, price, and "sex appeal" are not important.
c. different market segments seek different product benefits.
d. most consumers are mainly concerned about brightness of teeth. e. the broad product-market can be served effectively with one marketing mix.
Answers: 1
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