Which of the following statements is false? group of answer choices a) being credible build a brand's trustworthiness. b) providing an audience with information is one definition of being resourceful. c) putting a human face to a brand is one way to develop authenticity and build trust. d) steering the conversation and message is one example of a company being participatory in social media. e) successful permission marketing is about giving the audience something of value.

D) Steering the conversation and message is one example of a company being participatory in social media.

Explanation:

Option A is true, because credibility helps in building trustworthiness of any brand. People trust them and are inspired by their belief.

Option B is true, because being resourceful means having the insights of the subject and having a proper knowledge of the topic. Sharing the correct information of anything to others is being resourceful.

Option C is true, because human generally have the perception that when a human face is used in a brand it can be trusted, because people usually relate to them.

Option E is true, because Marketing is considered to be successful when the brand offers something of value to the audience. The audience derive a fruitful conclusion from the marketing campaign.

Thus the false statement is

D) Steering the conversation and message is one example of a company being participatory in social media.

texas governor sam houston opposed secession, but was unable to prevent it. in this speech, given prior to lincoln's election, he presents the argument that slavery would be safer within the united states than outside of it. it was a prescient argument, and one held by several other southern leaders.

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