In the adopter categories, the final 16 percent to adopt are similar to innovators in that they do not rely on the norms of the group but are independent because they are bound to tradition. they tend to have the lowest socioeconomic status, are suspicious of new products, and are alienated from a rapidly advancing society. they are called:

E ARE ALL DISTRACTED, and we are faced with more and more reasons to be distracted. And while some distractions seem to be adding to our life, they are actually undermining our growth. Distractions take us away from what we should be doing and kills our momentum. Clay Scroggins deals with the root problem and the impact it has on our leadership in How to Lead in a World of Distraction and offers some solid advice.Sometimes we use distractions to distract us from what we don’t like going on inside of us. We allow our emotions to control our lives instead of taking control of them, and it puts a lid on our growth. As leaders, we need to be aware of the distractions that affect us and deal with what is going on inside of us. «The only way to combat the old habit of distraction,» says Scroggins, «is to develop new habits to create space for emotional curiosity».Simplicity«Find that one sentence that defines why you do the things you do, and it can have massive repercussions on your life moving forward. » .[...]Your why becomes the filter through which you can decide what you spend your time on.Speaking to YourselfThe point is, it’s our voice so we can control what it says. The antidote is reminding ourselves of «specific truths that counter the lies perpetuated by our negative self-talk.» We have to regulate what goes in our heads. «Self-talk is the means through which you regulate what’s going in and out of your brain. It’s the way you control the narration, so the voice speaking to you adds value and makes you better.» He adds, «filter out the noises that aren’t adding value».SilenceIt can be anywhere you can find some solitude. «Solitude means being alone with yourself long enough to learn who you are».Pressing PauseTaking a fast from social media is a good way to slow down and create some space in your life. «When you turn down the noise, you give yourself the gift of evaluation.» It also helps you find your rhythm. You can step back from all of the noise and see the bigger picture. One of his most important and insightful chapters is the last chapter, Master Control.Who are you going to allow to control you?Positive emotions release dopamine and serotonin, and we keep coming back for more, and they can take control. In their own way, they also make us feel better. «Negative emotions can be intoxicating.Scroggins observesThe less clarity I feel about my future, the more I’m tempted to take the bait on negative emotions. «You can lead others better when you feel like you know where you’re going in your own life.» So, raise the volume of your influence by turning down the noise.

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