Luke sees a public service announcement from the cdc reminding everyone to get a flu shot this fall, and he goes to the student health center to get one. the cdc is attempting to appeal to consumers’ needs according to the maslow hierarchy.

Physiological

Explanation:

Maslow hierarchy of needs states that we have different needs (in a pyramidal structural) and we satisfy from the top to the bottom until we reach  self-fulfillment.

From top to bottom these needs are.

Physiological needs: they refer to biological requirements for human survival (food, warmth, sex). If these needs are not satisfied then the body cannot function optimally.Safety needs: They refer to protection coming from external elements like security, freedom, law.Love and belongingness needs: Refers to the need of the people to be social and be part of some group. It refers to the need for interpersonal relationships (Love, friendship, trust) Esteem needs: These refers to the need to be recognized by oneself or by others (status, prestige, reputation).Self-actualization needs: This is the top of the pyramid and refers to the need to realize one's own potential and fulfillment.

In the example, Luke sees an announcement reminding people to get a flu shot and goes to the health center. This has to do with the first kind of needs: Physiological, since it refers to a body function and a biological requirement (health).

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