Zavacomp, a company that manufactures sports accessories, earlier manufactured and sold fitness shoes and activity tracking watches as separate units. it observed that customers frequently bought these two accessories together and hence created a new integrated product with a tracking device embedded in its sports shoes. in the context of innovation streams, which of the following concepts does this scenario best illustrate?

The correct answer is a technological discontinuity.

Explanation:

In the technological era, advances in technology are common, so companies tend to suffer from technological discontinuity, which affects them at the time of their sales since people always look for who can offer the best product.

Therefore, companies tend to seek alliances with companies that are in innovation or make their innovation themselves.

In this case, Zavacomp decided to leave the technological discontinuity and create an integrated product, according to the need I observe in its customers.

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