Social Studies, 11.10.2019 00:30 joshblubaugh

Generation x consumers indicate they want online customer support; websites that are comprehensive, professional, and interactive; and advertising that is authentic, family-oriented, and unique. generation x is also replacing baby boomers as the largest segment of business travelers. in response, american airlines is offering travelers in-flight wi-fi, entertainment on demand, and personal power ports. this is an example of how forces impact the marketing environment

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Generation x consumers indicate they want online customer support; websites that are comprehensive,...