Since the coffee collective is a service organization, what it provides tends to be more of a performance than a product. because of this, martha must demonstrate to customers the benefits of visiting the coffee collective in order to overcome the of services.

Since the Coffee Collective is a service organization, what it provides tends to be more of a performance than a product. Because of this, Martha must demonstrate to customers the benefits of visiting the Coffee Collective in order to overcome the intangibility of services.

Explanation:

In marketing, service intangibility refers to the inability of touching, seeing, or feeling "services" since they are not physical objects. Different from buying and selling products which people can actually interact with. In general, determining whether a service is good or bad depends entirely on client's perception of it.

money is the anwser i think

answer; taking detailed notes during the interview;