Most businesspeople engaged in international trade underestimate the importance of social and cultural differences, but these differences can deralil an important transaction. for example, when big boy opened a restaurant in bangkok, it quickly became popular with european and american tourists, but the local thais refused to eat there. instead, they placed gifts of rice and incense at the feet of the big boy statue (a chubby boy holding a hamburger) because it reminded them of buddha. in japan, customers tiptoed around a logo painted on the floor at the entrance to an athlete's foot store because in japan it is considered taboo to step on a crest. and in russia, consumers found the american-style energetic happiness of mcdonald's employees insincere and offensive when the company opened its first stores there. unfortunately, cultural norms are rarely written down, and what is written down may well be inaccurate. cultural differences include differences in spoken and written language. although it is certainly possible to translate words from one language to another, the true meaning is sometimes misinterpreted or lost.

How has china attempted to increase its gdp since the end of the 20th

In the united states, the percentage of children and adolescents affected by obesity has more than tripled since the data from 2015-2016 show that nearly 20% (1 in 5) school age children and young people (6 to 19 years) in the united states has obesity. this is do in part to the fact that younger people consume beverages containing high levels of sugar and products containing high levels of fat. consuming too many calories and not enough exercise are also issues. as a well known industry consultant you know many of the beverage industry executives. you are approached by a coke executive who tells you that someone from coke is unofficially willing to sell pepsi the coke formula and the coke marketing plan for $25 million. the individual has access to both the vault and the bottling equipment so they can get the formula and marketing documents with nobody at the coca cola company knowing. imagine you are a marketing consultant. discuss fully your concerns. what is the ethical dilemma? is it illegal to purchase the coke formula and marketing plan? explain fully your point of view. furthermore, what would you tell the executives regarding childhood obesity?

In the years after world war ii, which of the following caused many people from asian and african countries to migrate to europe? a. the end of the soviet union b. new economic opportunities after colonialism ended c. the religious freedom found in europe d. new laws allowing greater numbers of immigrants into european countries