Social Studies, 27.09.2019 18:00 chem1014
Meghan and sean are running errands at eckerd's. meghan realizes that she needs to pick up some antiperspirant. they head to the personal care aisle. without much thought, meghan automatically puts a stick of secret into her shopping basket. she has worn secret for years and has no complaints. sean realizes that he too should probably purchase a stick of antiperspirant while at the store. he selects a stick of old spice. he has used it before and he likes the smell. even though meghan and sean do not realize it, both secret and old spice are made by procter & gamble. the two antiperspirants maintain different brand images. secret is popular among women and old spice is popular among younger guys. procter & gamble's approach is known as:
Answers: 2
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Meghan and sean are running errands at eckerd's. meghan realizes that she needs to pick up some anti...
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