What is the low-ball effect in psychology and why do marketers use it to target customers?

The technique that is used to sell to customers and persuade customers is called low ball

When marketing your product psychological tactics can be used to persuade customers through understanding their behaviour.

There are so many ways to psychological convince your customers to buy your products for example when you are selling health food there are ways that you can manipulate people's mind for example showing them pictures of how unhealthy eating affect the person's body; by seeing those pictures a mind will tell the person to change their behaviour so that they will not look that way.

Knowing how the person brain works in making a decision to buy can help a business owner make the right decisions to persuade their customers appropriately.

ideology

explanation:

the minoan civilization flourished in the middle bronze age on the island of crete located in the eastern mediterranean from c. 2000 bce until c. 1500 bce. with their unique art and architecture, and the spread of their ideas through contact with other cultures across the aegean, the minoans made a significant contribution to the development of western european civilization as it is known today. labyrinth-like palace complexes, vivid frescoes depicting scenes such as bull-leaping and processions, fine gold jewelry, elegant stone vases, and pottery with vibrant decorations of marine life are all particular features of minoan crete.  

so basically their unique way of ding arts, as well as architecture.