Agood media strategy requires
a. a diverse marketing campaign
b. a hefty marketing budget
c. competitor research
d. market research

A good media strategy requires market research.

Option D

Explanation:

An all-inclusive marketing campaign can be said to be a part of a good media strategy that comes in order as first the formation of the strategy and then the marketing campaign.

Though a good media strategy requires a good marketing budget but it doesn't necessarily have to be hefty. There are affordable ways to carry out media marketing that help cap the budget. Competitor research is an integral part of market research and is a must.

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