If musicale demonstrates the benefits of using its compact discs for data storage in addition to music storage as a way to encourage its current customers to buy more of its existing product offering, it is using a

Market Penetration Strategy

Explanation:

According to my research on different marketing strategies, I can say that based on the information provided within the question it is using a Market Penetration Strategy. This strategy focuses on selling an existing product within an existing market in order to obtain a higher market share. Musicale is doing this by attempting to add the same product to the same market but with a different use-case.

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answer; the values, beliefs, and assumptions about appropriate behavior that members of an organization share;