In working out his transference, michael becomes defensive because he does not want to admit repressed thoughts and feelings into consciousness. michael is showing

resistance

Explanation:

According to my research on studies conducted by various Psychologists, I can say that based on the information provided within the question Michael is showing resistance. He is resisting the urge to admit his repressed thoughts and feelings and instead decides to keep them locked within himself.

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in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.