Recently a study was published in the journal, nutrition and cancer, which established a negative correlation between coffee consumption and breast cancer. specifically, it was found that women consuming more than 5 cups of coffee a day were less likely to develop breast cancer than women who never consumed coffee (lowcock, cotterchio, anderson, boucher, & el-sohemy, 2013). imagine you see a newspaper story about this research that says, “coffee protects against cancer.” why is this headline misleading and why would a more accurate headline draw less interest?