The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called

The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called ___DE-ETHNICIZATION.

Examples of de-ethnicization on a mass scale within America include: pizza, bagels, Cinco de Mayo, tacos, eyeliner/kohl, the hand of Hamsa, and eyebrow threading.

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