Instead of providing arguments in favor of a political candidate, ads may build political support by associating pictures of the candidate with emotion-evoking music and images. this strategy best illustrates what?

Instead of providing arguments in favor of a political candidate, ads may build political support by associating pictures of the candidate with emotion-evoking music and images. This strategy best illustrates PERIPHERAL ROUTE PERSUASION.

Peripheral route persuasion is when a listener uses cues instead of the facts, message, or arguments of a message to to decide whether or not they agree.

a bad leader      

the chair is the committee member from the majority party who has the most seniority. in the south carolina senate, the chair is the committee member from the majority party who has the most committee seniority.