What two factors make it difficult to enter a market ?

Product differentiation

Existing firms have officials identification of the goods brand and consumer loyalties. Therefore it is difficult for a new firm to entire a market with a new brand and to gain customer loyalty.

Capital Requirements

The financial resources needed for the foundation, machinations, Research and Development, latest Technology and Promotion of the brand of a market. Capital Requirement is also a factor that could make it difficult for new firms to enter a market.  

answer; (true);

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