Isaac is trying to decide how often shark attacks happen. he quickly remembers the many shows about shark attacks that he saw on television last week, so he decides that they must be common. isaac's overestimation of the rate of shark attacks is an example of

Social Intuition

According to social intuition, judgements and reasoning are primarily intuitive and are only rationalized later on after the fact. In this case, the overestimation of the danger of shark attacks results from that intuition. Social intuition is both automatic and unconscious.  

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