There are many ways that people can be manipulated to disclose knowledge that can be used to jeopardize security. one of these ways is to call someone under the false pretense of being from the it department. this is known as hacking social engineering pretexting exploitation

I believe the answer is; pretexting

Pretexting is a form of social engineering that carried out by lying to another individual in order to obtain a privileged information from that individual. Other example of a pretexting would be when a person claiming to be a government worker in order to obtain your social security number.

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in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.