Aperson does not "have or not have" a personality trait; instead, a person can possess varying degrees of it. this is because personality traits reflect rather than distinct personality types.

The answer is most likely to be:

continuous distributions

Completing the sentence:

A person does not "have or not have" a personality trait;

instead, a person can possess varying degrees of it. This is because personality traits reflect continuous distributions rather than distinct personality types.

Instead of choosing qualitative differences or stable characteristics, we choose continuous distributions as it is the correct answer.

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.