Melanie was watching "60 minutes" last week and saw a story about mcdonald's. several customers were interviewed who claimed to have found fried rat tails mixed in with their french fries. from the point of view of mcdonald's, this story would be considered:

Publicity is getting people’s attention or mindfulness for an item, service or an organization by means of the media. Publicity is likewise how a business or association is seen in the media. Because of their closeness in nature, publicity is generally confounded with two different types of mass correspondence which are advertising and marketing.

what is the other part to the question