What makes insulators better than conductors at building static charges

The behavior of an object that has been charged is dependent upon whether the object is made of a conductive or a nonconductive material. Conductors are materials that permit electrons to flow freely from particle to particle. An object made of a conducting material will permit charge to be transferred across the entire surface of the object. If charge is transferred to the object at a given location, that charge is quickly distributed across the entire surface of the object. The distribution of charge is the result of electron movement. Since conductors allow for electrons to be transported from particle to particle, a charged object will always distribute its charge until the overall repulsive forces between excess electrons is minimized. If a charged conductor is touched to another object, the conductor can even transfer its charge to that object. The transfer of charge between objects occurs more readily if the second object is made of a conducting material. Conductors allow for charge transfer through the free movement of electrons.

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what experimental evidence led scientists to change from the previous model to this one?

a few of the positive particles aimed at a gold foil seemed to bounce back.

the colors of light emitted from heated atoms had very specific energies.

experiments with water vapor showed that elements combine in specific proportions.

cathode rays were bent in the same way whenever a magnet was brought near them.