For every pound a company spends on advertising, it spends £0.26 on its website. express the amount spent on advertising to the amount spent on its website as a ratio in its simplest form.

The simplest form of the ratio would be 50:13.

If we use the values in the problem, we have a ratio of 1:0.26. The problem is that we have a decimal value and we should use whole numbers.

Start by multiplying each value by 100 to eliminate the decimal.

We have 100:26.

Now, each value contains a factor of 2. So divide by 2 and we get 50:13.