Each Tuesday, Ryan Airlines reduces its one-way ticket from Fort Wayne to Chicago from $100 to $36. To receive this special $36 price, the customer must buy a round-trip ticket. Ryan has a nonrefundable 25% penalty fare for cancellation; it estimates that about seven-tenths of 1% will cancel their reservations. The airline also estimates this special price will cause a passenger traffic increase from 400 to 700. Ryan expects revenue for the year to be 55.5% higher than the previous year Last year, Ryan's sales were $485,000, To receive the special rate, Janice Miller bought two round-trip tickets. On other airlines, Janice has paid $75 round trip (with no cancellation penalty).